Articles, op-eds and applied analysis
Insights
Analysis for leaders deciding what to trust, measure, publish or change.
Public articles on strategy and trust, AI and search, healthcare and fertility, teaching and executive education, and the decisions behind Jennifer’s advisory work.
Featured article
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When Influence Outpaces Authority: The Trust Gap Holding Expert-Led Brands Back
Authority comes from role, training, and institution. Influence forms through perception. When influence outruns authority, judgment often hardens before expertise…
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Two additional starting points on measurement, authority, influence and trust.
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Your Metrics Say It’s Working. Your Business Says It’s Not. Here’s Why.
Dashboards can make activity look like performance. The better question is what changed because of the work, and how the business knows.
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When Engagement Does Not Convert: Why Expert-Led Brands Need an Influence Strategy
A campaign can look successful and still fail where it matters. I have seen this happen in everyday marketing conversations. The engagement numbers look strong, so…
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Article archive
Reporting, analysis and applied perspective across strategy, influence, technology and trust.
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Gamification Was Never Just Points. But Did It Move Us Closer to Social Media Addiction?
Gamification once made digital participation feel smarter, more visible, and more rewarding. In 2026, after the Meta teen-safety settlement, the harder question is whether those same…
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What My Students Taught Me About Search 2026 and Competitive Advantage
The same search can produce very different versions of truth across Google, AI tools, and social platforms. The opportunity is to design for how people actually…
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Dispatches From Web 2.0… Facebook Best Practices
After the keynotes, it was on to the conference sessions, the first of which was Facebook Marketing: Best Practices, given by Jeremiah Owyang (Forrester Research), Evan…
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Dispatches From Web 2.0… Inspiring Keynotes – and DATA!
Day Two – 24th April 2008 The morning began with more keynote addresses… the first two disappointed, but then came Yahoo CTO Ari Balogh (full first…
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Dispatches From 2.0… The Web Is Well, Social
Day One – 23rd April 2008 My first day at the conference; and the first full day of Web 2.0 Expo. After syncing with Terre and…
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Max Levchin at Web 2.0 Expo
very interesting – a lot to learn from this guy. [vodpod id=ExternalVideo.549579&w=425&h=350&fv=] video source posted with vodpod
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Tim O'Reilly at Web 2.0 Expo
stick with it… it’s super interesting throughout – especially at the end. [vodpod id=ExternalVideo.549577&w=425&h=350&fv=] video source posted with vodpod
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Jennifer Pahlka and Brady Forrest at Web 2.0 Expo
intro to the keynotes the first day… good foundation to understand the context of the event. [vodpod id=ExternalVideo.549569&w=425&h=350&fv=] video source posted with vodpod
Website Insights and The Influence Project serve different jobs.
Two related ways to read Jennifer’s work.
Insights is Jennifer’s searchable website library for durable articles, advisory thinking and source-backed frameworks. The Influence Project is her free public publication and idea lab: articles, op-eds, visual frameworks and field notes as the work develops.
- The Nancy Guthrie case isn’t only a crime story. It’s a stress test for who defines reality first — and whether trust can survive […]
- 10 Influence Hacks That Actually Work Now
- This isn’t about scrutinizing women more harshly; it’s about recognizing that influence deserves scrutiny before it becomes power—and that evaluating women’s influence differently weakens […]
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