Articles, op-eds and applied analysis
Insights
Analysis for leaders deciding what to trust, measure, publish or change.
Public articles on strategy and trust, AI and search, healthcare and fertility, teaching and executive education, and the decisions behind Jennifer’s advisory work.
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The Ring Light Wasn’t the Problem. The Strategy Was.
The ring light was easy to blame. The harder question is why a creator and hospitality strategy made access, repetition…
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Two additional starting points on measurement, authority, influence and trust.
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Your Metrics Say It’s Working. Your Business Says It’s Not. Here’s Why.
Dashboards can make activity look like performance. The better question is what changed because of the work, and how the business knows.
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When Engagement Does Not Convert: Why Expert-Led Brands Need an Influence Strategy
A campaign can look successful and still fail where it matters. I have seen this happen in everyday marketing conversations. The engagement numbers look strong, so…
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Article archive
Reporting, analysis and applied perspective across strategy, influence, technology and trust.
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In an AI-Saturated Summer, Judgment Became the Most Important Marketing Skill
This summer, I taught digital marketing in a classroom where AI was already everywhere. Not theoretically: Students were using it. Marketers were using it. Organizations were trying…
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Gamification Was Never Just Points. But Did It Move Us Closer to Social Media Addiction?
Gamification once made digital participation feel smarter, more visible, and more rewarding. In 2026, after the Meta teen-safety settlement, the harder question is whether those same…
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AI Can Find the Pattern. It Still Can’t Tell You What Matters.
AI can summarize the data and surface the pattern. It still cannot decide whether that pattern matters to your business. A 2026 update to Jennifer Neeley’s…
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What My Students Have Taught Me So Far About Search, AI and How People Decide in 2026
The same search can produce very different versions of truth across Google, AI tools, and social platforms. The opportunity is to design for how people actually…
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The Content Gap Isn’t What You Haven’t Published. It’s What Your Buyer Still Can’t Understand.
The most expensive content gap is not what a competitor published. It is what a buyer still cannot understand about your expertise, evidence or next step.
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What Good Are Fitness Trackers If Patients Don’t Trust the Data?
Fitness trackers made personal data visible. The harder question for healthcare, FemTech, and wellness brands is whether people can understand, trust, protect, and act on that…
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Europe’s Top Tech Cities, Revisited: Where Innovation, Talent and Quality of Life Could Move Next
The best European technology hub depends on the strategic bet: capital in London, enterprise AI in Paris, founder energy in Berlin, sustainable ambition in Stockholm or…
Website Insights and The Influence Project serve different jobs.
Two related ways to read Jennifer’s work.
Insights is Jennifer’s searchable website library for durable articles, advisory thinking and source-backed frameworks. The Influence Project is her free public publication and idea lab: articles, op-eds, visual frameworks and field notes as the work develops.
- The Nancy Guthrie case isn’t only a crime story. It’s a stress test for who defines reality first — and whether trust can survive […]
- 10 Influence Hacks That Actually Work Now
- This isn’t about scrutinizing women more harshly; it’s about recognizing that influence deserves scrutiny before it becomes power—and that evaluating women’s influence differently weakens […]
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Use the work here to understand how Jennifer thinks, then start with the problem you need to solve.
