Articles, op-eds and applied analysis
Insights
Analysis for leaders deciding what to trust, measure, publish or change.
Public articles on strategy and trust, AI and search, healthcare and fertility, teaching and executive education, and the decisions behind Jennifer’s advisory work.
Featured article
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The Ring Light Wasn’t the Problem. The Strategy Was.
The ring light was easy to blame. The harder question is why a creator and hospitality strategy made access, repetition…
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More selected articles
Two additional starting points on measurement, authority, influence and trust.
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Your Metrics Say It’s Working. Your Business Says It’s Not. Here’s Why.
Dashboards can make activity look like performance. The better question is what changed because of the work, and how the business knows.
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When Engagement Does Not Convert: Why Expert-Led Brands Need an Influence Strategy
A campaign can look successful and still fail where it matters. I have seen this happen in everyday marketing conversations. The engagement numbers look strong, so…
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Article archive
Reporting, analysis and applied perspective across strategy, influence, technology and trust.
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Add Yourself To My Map!
This should be a fun way to “see” where everyone is… I know it’s not the best app, but please comment below on the experience of…
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This American 'Idol'?
I was a guest Insight, a program on KXJZ Capital Public Radio to discuss my entry (listen) in the Public Radio Talent Quest back on May…
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Welcome one, welcome all…
…to my new blog. Ah, what a world in which all is shared, ad nauseum. What the hell, why not join in? I’ll be deciding whether…
Website Insights and The Influence Project serve different jobs.
Two related ways to read Jennifer’s work.
Insights is Jennifer’s searchable website library for durable articles, advisory thinking and source-backed frameworks. The Influence Project is her free public publication and idea lab: articles, op-eds, visual frameworks and field notes as the work develops.
- The Nancy Guthrie case isn’t only a crime story. It’s a stress test for who defines reality first — and whether trust can survive […]
- 10 Influence Hacks That Actually Work Now
- This isn’t about scrutinizing women more harshly; it’s about recognizing that influence deserves scrutiny before it becomes power—and that evaluating women’s influence differently weakens […]
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Use the work here to understand how Jennifer thinks, then start with the problem you need to solve.
