Strategic Marketing Advisor + Fractional CMO
Marketing strategy and leadership for organizations and experts whose growth depends on trust.
I advise and lead marketing across positioning, audience and content strategy, launches, media and partnerships, measurement, and the teams or specialists needed to execute, from focused consulting to fractional or interim CMO leadership.
Marketing work I can lead
- Positioning and messaging
- Audience, content and channel strategy
- Launches, partnerships and media opportunities
- Marketing plans and measurement
- Team, agency and vendor leadership
- Fractional or interim marketing leadership
I Help Leaders Navigate Complexity
Strategic
Advisory
Senior strategic advisory, including fractional and interim leadership, for growth, trust, positioning and transformation decisions.
Explore AdvisorySpeaking
& Media
Clear perspective on influence, technology, behavior and digital trust for leaders, media and professional audiences.
Explore SpeakingTeaching & Executive
Education
Translating fast-moving changes in platforms, AI and adoption into practical learning for professionals and executives.
Explore TeachingThe Influence Project™
Articles, op-eds, visual frameworks and field notes on influence, trust, discoverability, adoption and consequential shifts in behavior.
Explore the ProjectThe Neeley
Trust Framework™
A practical framework for diagnosing where credibility breaks: message, proof, behavior, risk, timing and the action trust is supposed to make possible.
Explore the Framework
Selected Insights
View All Insights-

Your Metrics Say It’s Working. Your Business Says It’s Not. Here’s Why.
Dashboards can make activity look like performance. The better question is what changed because of the work, and how the business knows.
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When Engagement Does Not Convert: Why Expert-Led Brands Need an Influence Strategy
A campaign can look successful and still fail where it matters. I have seen this happen in everyday marketing conversations. The engagement numbers look strong, so the campaign…
Ready to Work Through a Real Decision?
If your visibility is not becoming trust, authority, demand or action, start by identifying where the breakdown is happening.
