Teaching for environments where the rules keep changing
Teaching & Executive Education
Professionals do not need another person reciting definitions they can find online.
They need to learn how to make decisions when platforms change, technology changes and the available data does not provide an obvious answer. That is what I teach.
- University and professional education
- Executive sessions and custom curriculum
- Judgment in technology-driven environments
From practice to classroom—and back again
Teaching sharpens practice because explanation demands precision.
I am an instructor at UC San Diego Division of Extended Studies, teaching professionals and international learners in areas including digital marketing and influencer marketing.
Students ask different questions. They encounter technologies without the assumptions experienced marketers have accumulated. Explaining why something works forces greater precision than simply knowing how to do it.
Teaching makes the advisory work better. Practice keeps the teaching current.
I develop curriculum around the problems marketers actually encounter: audience behavior, strategy, influence, measurement, technology, trust and the difference between activity and business outcomes.
Areas I teach
Build judgment for the decisions that do not have a clean answer key.
Digital Marketing Strategy
Connecting audience behavior, channels, positioning and business outcomes.
Influencer & Creator Marketing
Understanding influence, disclosure, credibility, platform behavior and effectiveness.
Influence, Trust & Authority
Examining why attention is not influence and how credibility affects action.
Marketing Measurement
Distinguishing activity and engagement from business impact.
Consumer Behavior
Understanding how people discover information, evaluate expertise and make decisions.
AI & Changing Practice
Building professional judgment as tools, workflows and the value of expertise change.
Digital Transformation
Working through the organizational implications of technology-driven change.
Professional Judgment
Making defensible decisions in environments where platforms and evidence keep moving.
Executive education
The objective is not simply knowledge transfer. It is better decisions.
Programs can be shaped for experienced professionals and leadership teams working in environments that are changing faster than traditional curriculum.
Workshops, leadership sessions and conference education.
Executive education, custom curriculum and professional-development programs.
Guest lectures, emerging-topic programs and classroom collaboration.
University and institutional collaboration
A practitioner-educator perspective for programs being built around emerging questions.
My current university teaching is one part of a broader practitioner-educator practice.
I am interested in collaborating with universities, professional-education organizations and institutions developing programs around marketing, influence, trust, AI, professional adaptation and related topics.
01
Define the Audience
Clarify who needs to learn, decide or adapt.
02
Choose the Decision
Identify the problem the program should help participants work through.
03
Shape the Format
Select the lecture, workshop, executive session or curriculum structure that fits.
See how I think
Useful perspective before you decide what to do next.
These selected insights connect the page topic to the larger questions of strategy, influence, measurement and trust.
Your Metrics Say It’s Working. Your Business Says It’s Not. Here’s Why.
A practical examination of the gap between marketing activity, decision-making and measurable business outcomes.
Read the insight →
When Influence Outpaces Authority
What changes when visibility scales faster than expertise, and AI reshapes the signals people use to judge credibility.
Read the insight →
When Engagement Does Not Convert: Why Expert-Led Brands Need an Influence Strategy
Why strong engagement can still fail to produce trusted action, qualified demand or business impact.
Read the insight →Questions before the conversation
Find the answer—or ask the Education Fit Guide.
The guide uses only the approved information on this page. It sends no data anywhere, and the full questions remain available alongside it.
What subjects does Jennifer teach?
Areas include digital marketing strategy, influencer and creator marketing, influence and trust, marketing measurement, consumer behavior, AI and changing professional practice, digital transformation, marketing strategy and professional judgment.
Which executive education formats are available?
Organizations and institutions can engage Jennifer for executive education, workshops, guest lectures, custom curriculum, professional-development programs, leadership sessions, conference education and emerging-topic programs.
What is Jennifer's current university teaching role?
Jennifer is an instructor at UC San Diego Division of Extended Studies, where she teaches professionals and international learners in areas including digital marketing and influencer marketing.
Can a program be customized for an organization?
Yes. Custom curriculum, workshops, leadership sessions and professional-development programs are among the available formats. The program should begin with the audience and the decisions participants need to make.
Is Jennifer open to university or institutional collaboration?
Yes. She is interested in collaborating with universities, professional-education organizations and institutions developing programs around marketing, influence, trust, AI, professional adaptation and related topics.
Bring this perspective into a classroom, leadership team or professional program.
Start with the audience, the decision they need to make and the format that can help them practice better judgment.