Articles, op-eds and applied analysis
Insights
Analysis for leaders deciding what to trust, measure, publish or change.
Public articles on strategy and trust, AI and search, healthcare and fertility, teaching and executive education, and the decisions behind Jennifer’s advisory work.
Featured article
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The Ring Light Wasn’t the Problem. The Strategy Was.
The ring light was easy to blame. The harder question is why a creator and hospitality strategy made access, repetition…
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More selected articles
Two additional starting points on measurement, authority, influence and trust.
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Your Metrics Say It’s Working. Your Business Says It’s Not. Here’s Why.
Dashboards can make activity look like performance. The better question is what changed because of the work, and how the business knows.
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When Engagement Does Not Convert: Why Expert-Led Brands Need an Influence Strategy
A campaign can look successful and still fail where it matters. I have seen this happen in everyday marketing conversations. The engagement numbers look strong, so…
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Article archive
Reporting, analysis and applied perspective across strategy, influence, technology and trust.
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Guest Hosting Truth & Justice: What Bob Ruff Told My Students About Trust and Influence
Bob Ruff invited me to guest host Truth & Justice and bring the questions my influencer-marketing students wanted to ask about trust, participation and influence.
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The Most Revealing Interview I’ve Given Wasn’t Really About Marketing
On Empathy Unbound, Jennifer Neeley traces the experiences behind the Neeley Trust Framework and her work on caregiving, generations, platform power and AI.
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JND Global Joined Forbes Agency Council in 2016
A dated archive record of JND Global’s December 2016 announcement that it had accepted an invitation to Forbes Agency Council.
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Dispatches From Web 2.0… Facebook Best Practices
After the keynotes, it was on to the conference sessions, the first of which was Facebook Marketing: Best Practices, given by Jeremiah Owyang (Forrester Research), Evan…
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Dispatches From Web 2.0… Inspiring Keynotes – and DATA!
Day Two – 24th April 2008 The morning began with more keynote addresses… the first two disappointed, but then came Yahoo CTO Ari Balogh (full first…
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Dispatches From 2.0… The Web Is Well, Social
Day One – 23rd April 2008 My first day at the conference; and the first full day of Web 2.0 Expo. After syncing with Terre and…
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Max Levchin at Web 2.0 Expo
very interesting – a lot to learn from this guy. [vodpod id=ExternalVideo.549579&w=425&h=350&fv=] video source posted with vodpod
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Tim O'Reilly at Web 2.0 Expo
stick with it… it’s super interesting throughout – especially at the end. [vodpod id=ExternalVideo.549577&w=425&h=350&fv=] video source posted with vodpod
Website Insights and The Influence Project serve different jobs.
Two related ways to read Jennifer’s work.
Insights is Jennifer’s searchable website library for durable articles, advisory thinking and source-backed frameworks. The Influence Project is her free public publication and idea lab: articles, op-eds, visual frameworks and field notes as the work develops.
- The Nancy Guthrie case isn’t only a crime story. It’s a stress test for who defines reality first — and whether trust can survive […]
- 10 Influence Hacks That Actually Work Now
- This isn’t about scrutinizing women more harshly; it’s about recognizing that influence deserves scrutiny before it becomes power—and that evaluating women’s influence differently weakens […]
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Use the work here to understand how Jennifer thinks, then start with the problem you need to solve.
