Articles, op-eds and applied analysis
Insights
Analysis for leaders deciding what to trust, measure, publish or change.
Public articles on strategy and trust, AI and search, healthcare and fertility, teaching and executive education, and the decisions behind Jennifer’s advisory work.
Featured article
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When Influence Outpaces Authority: The Trust Gap Holding Expert-Led Brands Back
Authority comes from role, training, and institution. Influence forms through perception. When influence outruns authority, judgment often hardens before expertise…
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Two additional starting points on measurement, authority, influence and trust.
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Your Metrics Say It’s Working. Your Business Says It’s Not. Here’s Why.
Dashboards can make activity look like performance. The better question is what changed because of the work, and how the business knows.
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When Engagement Does Not Convert: Why Expert-Led Brands Need an Influence Strategy
A campaign can look successful and still fail where it matters. I have seen this happen in everyday marketing conversations. The engagement numbers look strong, so…
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Article archive
Reporting, analysis and applied perspective across strategy, influence, technology and trust.
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Jennifer Pahlka and Brady Forrest at Web 2.0 Expo
intro to the keynotes the first day… good foundation to understand the context of the event. [vodpod id=ExternalVideo.549569&w=425&h=350&fv=] video source posted with vodpod
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Dispatches From Web 2.0… Interaction Audit?
Next was a session I had to go to – just because the name sounded cool. Checking the “Feel” of Your UI with an Interaction Audit…
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Alex Kingsbury Does The Daily Show
i went to grad school with this guy! (reveal secrets, i won’t!) [vodpod id=ExternalVideo.549576&w=425&h=350&fv=videoId%3D164646] video source posted with vodpod
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The Quest To Progress: StrengthsFinder
I’ve been a bit frustrated lately. I want to make sure I’m doing all I can to progress in a positive direction — in work and…
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Clips & Articles About Jennifer
Magazine, Newspaper & Web Dinner with Sopranos is offer that’s hard to refuse (Contra Costa Times, Sept. 14, 2001) [theater review] Jennifer as Peace Corps volunteer…
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Video Killed The Radio 'Star'?
So I’ve done some radio work and l freaking love it. It’s more than an excuse to talk… it’s a chance to report useful information and…
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Favorite Quotes
My last two years of high school, I was involved in the Forensics program (otherwise known as speech and debate). I remember being scared shitless; I…
Website Insights and The Influence Project serve different jobs.
Two related ways to read Jennifer’s work.
Insights is Jennifer’s searchable website library for durable articles, advisory thinking and source-backed frameworks. The Influence Project is her free public publication and idea lab: articles, op-eds, visual frameworks and field notes as the work develops.
- The Nancy Guthrie case isn’t only a crime story. It’s a stress test for who defines reality first — and whether trust can survive […]
- 10 Influence Hacks That Actually Work Now
- This isn’t about scrutinizing women more harshly; it’s about recognizing that influence deserves scrutiny before it becomes power—and that evaluating women’s influence differently weakens […]
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Use the work here to understand how Jennifer thinks, then start with the problem you need to solve.