Tag: NYC
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The A-List is back and better than ever! After a rather long winter’s nap – following our coverage of LeWeb conference – we return with Dave Morgan, CEO of Simulmedia (dontcha just love the name?). The company, which launched in March last year, aimed to improve the impact of TV program promotions by lifting the…
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It’s the case study everyone points to – Dell. Some of my A-List guests described Dell’s early efforts to deal with the advent of social media discourse as ‘ignoring it,’ while still others said they had their ‘head in buried in the sand’ – but all point to them as an example of a company…