Tag: metrics
-

I am thrilled to be teaching Understanding Google Analytics, an online course, for mediabistro. The first classes begin July 29th. That course is ending soon, but you can now sign up for the next session that will begin on Thursday evenings beginning October 7th. Sign up here. Here’s the course description: Business owners used to only…
-
Anyone that knows me knows I love analytics. Metrics and their analysis is an area that, I believe, has yet to see it’s day. If it had, I think we’d hear far fewer questions about ROI (Return on Investment). That’s my take, but what’s that of analytics executive Gian Fulgoni? Mr. Fulgoni is Executive Chairman…