Tag: measurement
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This is a guest post from The A-List podcast guest Marshall Sponder. Marshall is the founder of Webmetricsguru.com, one of the most influential and viewed blogs on Web Metrics, Web Analytics, Social Media and Search Marketing. He writes a monthly column for Entrepreneur.com on leveraging online marketing technologies that help businesses succeed in a challenging economy. Marshall…
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She’s liked and respected by all – and a trailblazer in many regards. So what makes Katie Delahaye Paine, a leading authority on measurement in the commuications industry tick? We find this week on The A-List podcast, when Ms. Paine herself is my guest. Listen to the archive here: [vodpod id=ExternalVideo.883261&w=215&h=105&fv=] [Click here to listen if…
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Fair warning: Here I go on my quest to convince that analytic measurement and analysis is key to online business. And this time, I bring you a distinguished metrics veteran to make the case. Marshall Sponder is Founder of WebMetricsGuru.com, and an expert on why metrics matter. He also happens to be an artist… take…