Tag: content strategy
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Jeremiah Owyang, the well-known and whip-smart “Web Strategist,” has left his post as Forrester analyst to join Charlene Li and Ray Wang as a partner at the Altimeter Group, a consulting firm that helps big companies figure out how to use new technologies. For those in the social media space, it’s huge news, but even…
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Full disclosure: I worked in local and network TV news for more than a decade. I’m told that makes me a ‘veteran’ journalist. I’ve been lucky to have worked mostly on the frontier of the industry; I was the only ‘cyberjournalist’ I’d ever heard of when I signed on to be one in 1999 (proud…
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Lately I have been obsessed thinking about how PR can add value to email marketers. I know it may seem strange, but traditional definitions around PR are in flux – why wouldn’t we want to include this powerful marketing discipline into our strategic and tactical plans? The reporter in me needed to know. I…