Strategic Advisory Diagnostic

Where is growth losing trust?

Assess the alignment between what your organization is trying to achieve, what audiences experience and what the work actually changes.

16 questionsAbout five minutesImmediate resultFull workbook by email

Influence. Integrity. Impact. Readiness.

Find the constraint, not a label.

Answer for what is true today, not what the strategy says should be true. Your lowest dimension is usually more useful than the total score.

Step 1 of 5 - Influence

20%

Name

This field is for validation purposes and should be left unchanged.

Influence

Are you shaping the right perceptions? Rate each statement from 1 (not true today) to 5 (consistently true).
Consider: Where are you visible but still misunderstood, overlooked or disconnected from the decision?

The audiences that matter most can clearly explain what we stand for and why it matters.(Required)

1 - Not true today

2 - Rarely true

3 - Partly true

4 - Mostly true

5 - Consistently true

Our visibility reaches people who can act, buy, refer, approve or influence the decision.(Required)

1 - Not true today

2 - Rarely true

3 - Partly true

4 - Mostly true

5 - Consistently true

Our strongest ideas are recognizable and consistently associated with us.(Required)

1 - Not true today

2 - Rarely true

3 - Partly true

4 - Mostly true

5 - Consistently true

Our presence across search, social, media and direct relationships reinforces the same strategic position.(Required)

1 - Not true today

2 - Rarely true

3 - Partly true

4 - Mostly true

5 - Consistently true

Integrity

Does the experience match the promise? Rate each statement from 1 (not true today) to 5 (consistently true).
Consider: Where is the organization asking the audience to believe something the experience does not yet support?

Our public promises match the experience clients, customers, patients or partners receive.(Required)

1 - Not true today

2 - Rarely true

3 - Partly true

4 - Mostly true

5 - Consistently true

Leaders, teams, agencies and channels are working from the same priorities and evidence.(Required)

1 - Not true today

2 - Rarely true

3 - Partly true

4 - Mostly true

5 - Consistently true

We can discuss gaps, uncertainty and risk without defaulting to defensiveness or spin.(Required)

1 - Not true today

2 - Rarely true

3 - Partly true

4 - Mostly true

5 - Consistently true

Our decisions remain consistent when short-term pressure competes with long-term trust.(Required)

1 - Not true today

2 - Rarely true

3 - Partly true

4 - Mostly true

5 - Consistently true

Impact

Can you connect activity to consequential outcomes? Rate each statement from 1 (not true today) to 5 (consistently true).
Consider: Which highly visible activity would be hardest to defend if a senior leader asked what changed because of it?

We know which outcomes matter and can explain how current marketing or communication contributes to them.(Required)

1 - Not true today

2 - Rarely true

3 - Partly true

4 - Mostly true

5 - Consistently true

Our dashboards distinguish useful signals from activity that merely looks busy.(Required)

1 - Not true today

2 - Rarely true

3 - Partly true

4 - Mostly true

5 - Consistently true

We can identify what has changed because of the work, not only what was delivered.(Required)

1 - Not true today

2 - Rarely true

3 - Partly true

4 - Mostly true

5 - Consistently true

We stop, redesign or deprioritize work when the evidence no longer supports it.(Required)

1 - Not true today

2 - Rarely true

3 - Partly true

4 - Mostly true

5 - Consistently true

Readiness

Can the organization act on what it learns? Rate each statement from 1 (not true today) to 5 (consistently true).
Consider: What is the smallest decision the organization is actually prepared to make in the next 30 days?

A named leader owns the decision this work is meant to support.(Required)

1 - Not true today

2 - Rarely true

3 - Partly true

4 - Mostly true

5 - Consistently true

The team has enough authority, time and information to act on new evidence.(Required)

1 - Not true today

2 - Rarely true

3 - Partly true

4 - Mostly true

5 - Consistently true

We know where outside advisory, fractional leadership or specialized execution would add value.(Required)

1 - Not true today

2 - Rarely true

3 - Partly true

4 - Mostly true

5 - Consistently true

The next strategic decision has a real timeframe rather than an indefinite intention to revisit it.(Required)

1 - Not true today

2 - Rarely true

3 - Partly true

4 - Mostly true

5 - Consistently true

First name(Required)

First

Email(Required)

What are you trying to solve?

Optional. This helps me understand what would be most useful to you.

Stay in touch (optional)

Optional. The diagnostic will still be sent if you leave this unchecked.

Yes, I would like to receive Jennifer Neeley's articles, updates and occasional invitations by email. I understand that this is optional and that I can unsubscribe at any time.

By submitting this diagnostic, you acknowledge the Privacy Policy. Your submission alone will not subscribe you to marketing emails; subscription occurs only if you select the separate optional newsletter choice.

A starting point for a better decision.

The result is directional, not a verdict. Use the full workbook to examine evidence, ownership and the next decision behind the score.

Open the full workbook