What does gourmet cooking have to do with social media measurement? More than you might think. On this edition of The A-List with Jennifer Lindsay, I speak with Radian6 CEO Marcel LeBrun. With ROI, engagement and influence at the center of questions (and answers)...
I don’t know if it’s the Ivy League over-achiever in me or if I’m simply more competitive by nature than I realize, but I feel strangely panicky about having not made a 40 under 40 as yet. It’s not as though I’ve achieved nothing; I...
As anyone who has followed my musings – online and otherwise – can attest, I am a sucker for a good cause. Need I remind you I was a Peace Corps and AmeriCorps volunteer? Didn’t think so.. As a public relations pro now, it delights me to say...
Full disclosure: I worked in local and network TV news for more than a decade. I’m told that makes me a ‘veteran’ journalist. I’ve been lucky to have worked mostly on the frontier of the industry; I was the only ‘cyberjournalist’...
Lately I have been obsessed thinking about how PR can add value to email marketers. I know it may seem strange, but traditional definitions around PR are in flux – why wouldn’t we want to include this powerful marketing discipline into our strategic and...
