The sharing economy has been described as a ‘decentralization of wealth and power’, with the rise of the likes of AirBnB, Uber and Lyft driving the growth of a new disruptive economic model based on the idea of access over ownership. It has facilitated the rise of the...
Joins Agencies of Demonstrable Excellence Los Angeles, CA, December 14, 2016—(PR.com)—JND Global, a full-service digital marketing, social media, SEO and content marketing agency and management consultancy, was appointed to the Forbes Agency Council—a prestigious and...
While businesses have a general understanding of the value of big data analytics for insights, it can be trickier for marketers to explain the various ways social analytics reporting can benefit the bottom line. I tend to describe the business value as...
The traditional financial services industry has remained largely indifferent to calls for digital relevancy, with only 3% of financial advisers concerned about the threat posed by online investment services, according to a 2014 EY study. Yet with Millennials making up...
If 2015 was the year of content marketing, 2016 will be the year of “less is more” content personalization. While ‘Content is King’ will continue to ring true in the new year, I predict we will see savvy digital marketers focus more on the value of data-driven content...
London emerged triumphant as the best city to support digital entrepreneurs in the EU on the recently released European Digital City Index (EDCi). The index aims to measure EU capitals and some other major cities against a set of criteria setup by digital...
Everyone wants good content. But not many people can define and agree on what good content really is.“Good” is a subjective term; without the relevant customer data directing your content efforts, chances are you are aiming blindly in the content game and failing...
