We talk about it all the time, everyone, from Lady Gaga (@LadyGaga) to @Starbucks to news organizations (@NYTimes) are using Twitter to engage with fans, facilitate customer service, and distribute news. With Twitter now at 300 million users, your audience is there...
We’re excited to bring you an exclusive preview of Simon Mainwaring’s (@simonmainwaring) new book! It’s called, “We First: How Brands and Consumers Use Social Media to Build a Better World,” and available June 7, 2011. [watch...
I talk to Justin. Yes, that Justin, from the eponymous Justin.tv who, according to his bio, “comes up with product ideas, keeps the tech team in line, writes specs, does technical hiring, installs servers, buys hardware, writes user features, and tries hard to...
As you know, with our initiatives on influence and weekly podcast on the topic, we at Eastwick were thrilled to host Social Media Club’s June event, The Power of Influence. You can read a recap of the event on the SMC blog here. Thanks again to our sponsors,...
[Editor’s note: This post and podcast originally produced for Eastwick Communications here…] It always amazing to me how companies can have a ‘persona,’ seemly without even trying. That’s one of the many things that fascinates me about...
