If there’s such a thing as a ‘social media expert,’ Brian Solis might just be it. If you follow him, as I do, he seems to be everywhere all at once. From being a social himself, to putting himself behind social technology, he’s the perfect...
Lately I have been obsessed thinking about how PR can add value to email marketers. I know it may seem strange, but traditional definitions around PR are in flux – why wouldn’t we want to include this powerful marketing discipline into our strategic and...