In December, Carmen Scheidel (@Scheidel), Director of Education, Events and Multimedia Content at mediabistro (@mediabistro), came to me with an idea – the hybrid between a conference and the kind of online courses I teach for them (@mediabistroedu). The concept...
Brian Solis is making quite a name for himself as more than the ‘father’ of PR 2.0, but as an author. Brian’s latest book is, arguably, his greatest. No matter the topic, he impresses the pros and informs the masses on social media engagement done...
This week we’re wrapping up the LeWeb conference, held December 9th and 10th in Paris, France. It might have been a bit dreary and wet, but when it’s Paris, who can complain? You might be asking yourself, ‘why this big deal around LeWeb?’ Well, it’s a huge deal,...
If there’s such a thing as a ‘social media expert,’ Brian Solis might just be it. If you follow him, as I do, he seems to be everywhere all at once. From being a social himself, to putting himself behind social technology, he’s the perfect...
Lately I have been obsessed thinking about how PR can add value to email marketers. I know it may seem strange, but traditional definitions around PR are in flux – why wouldn’t we want to include this powerful marketing discipline into our strategic and...
