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2016 Marketing Prediction: “Less is more” Content Personalization

2016 Marketing Prediction: “Less is more” Content Personalization

If 2015 was the year of content marketing, 2016 will be the year of “less is more” content personalization. While ‘Content is King’ will continue to ring true in the new year, I predict we will see savvy digital marketers focus more on the value of data-driven content...
Artificial Intelligence- The Game Changer In Digital Disruption

Artificial Intelligence- The Game Changer In Digital Disruption

When Google announced the smarter version of Google Now called Now On Tap in a company event this year, it was only a matter of weeks that Apple followed with updates on Siri. Soon Microsoft followed with upgrades in Cortana. The common ground for the fierce...