A Geek? No Way! Well, Wait A Sec…

  It’s so bizarre to me.    Following years of being the coolest kid in the working world ’cause I happened to work in TV news, I now work in PR and am occasionally – as lovingly as possible – referred to as a ‘geek.’   Eek! How the...

Social Media For Business: It's More Than B2C

So, as you know from my post last week, I attended a fab Social Media Club event. It was fab in every except that I was left a little annoyed. I guess I’ve allowed this to fester into a full-blown annoyance.   Everyone seems to use media examples to discuss...

Why I'm Obsessed With Email Marketing

Lately I have been obsessed thinking about how PR can add value to email marketers. I know it may seem strange, but traditional definitions around PR are in flux – why wouldn’t we want to include this powerful marketing discipline into our strategic and...

Let Your Creativity Sprout!

this brillz guy i work with, jason, has found this really cool little flash widget maker. Take a look at how it’s being used mainstream: [vodpod id=ExternalVideo.576937&w=425&h=350&fv=] more about "Sprout Builder Example", posted with...

Content Strategy – The Missing Link

And i’m not the only one who thinks so! good nuts and bolts presentation here on why the function is so damn important: excellent companion presentation from Erika Hall at Web 2.0 Expo: i am a better writer than this person (if i do say so myself), but she gets...