Select Page

[Editor’s note: This post and podcast originally produced for Eastwick Communications here…]

As followers of this blog, and Eastwick in general, are well aware, we are all about influence. I remember one of the first business examples told to me in grammar school was the success of McDonalds in their early days, targeting ads at children knowing that they would talk to one another and eventually influence their parents to buy a Happy Meal.

That example seems so basic and possibly even outdated. But is it? With all the technology at our fingertips, has word of mouth shifted (at least partially) online, or do you still need to hear something face-to-face for the ultimate impact?

We decided to ask an expert.

Kristen Smith is the Executive Director of the Word of Mouth Marketing Association (WOMMA) and we’re delighted she’s this week’s guest on our podcast, Break through the Noise.

[vodpod id=ExternalVideo.874333&w=210&h=105&fv=]

[Click here to listen if the player above does not appear]

More about our guest:

Her whole life, Kristen has been the beneficiary of word of mouth. Just about every job she’s had came about from someone saying something about Kristen to someone else. So, it was only natural that she was lucky enough to become the executive director of the official trade organization for the word of mouth industry.

Speaking of word of mouth, Kristen would like to put in a plug for her alma mater (and that of her husband) – Purdue University, where she’s a proud member of the John Purdue Alumni Club.

Kristen has been involved in Associations for the last 16 years and has served as an Executive Director for the last ten years in various industries and most recently with SmithBucklin, the largest association management company in the US.


[cross-posted here…]