Events: Catalyzing Social Media Campaigns

This is a guest post by Cassandra Phillipps, an event producer for the Bay Area startup community. She produces FailCon, co-produces Girls in Tech Catalyst Conference, and production manages SF Beta, SF MusicTech Summit and Finance4Founders. She also keeps a blog on...

Listening Beyond Your Brand

This is a guest blog post from Amber Naslund, a social media and marketing professional, and the Director of Community for Radian6, where she’s responsible for client engagement, community building, and helping companies tap the potential of online reputation...

That's a Wrap!: LeWeb 2009

This week we’re wrapping up the LeWeb conference, held December 9th and 10th in Paris, France. It might have been a bit dreary and wet, but when it’s Paris, who can complain? You might be asking yourself, ‘why this big deal around LeWeb?’ Well, it’s a huge deal,...

TechSmith Listens: Mac Users Get Snagit!

Don’t you just love it when companies listen, really listen? Well, that just happened for me recently – and not by a brand I work for! I wanted to take a moment to specifically single out not only the company, TechSmith, but also their fearless advocate,...

The Evolution of Formulas to determine Social Media Influence

This is a guest post from The A-List podcast guest Marshall Sponder. Marshall is the founder of Webmetricsguru.com, one of the most influential and viewed blogs on Web Metrics, Web Analytics, Social Media and Search Marketing. He  writes a monthly column for...