And i’m not the only one who thinks so! good nuts and bolts presentation here on why the function is so damn important:
[slideshare id=422062&doc=content-strategy-by-brain-traffic-1211474469283261-9&w=425]
excellent companion presentation from Erika Hall at Web 2.0 Expo:
[slideshare id=380185&doc=copyasinterface-1209511049600761-9&w=425]
i am a better writer than this person (if i do say so myself), but she gets the drift of where i’m going:
[slideshare id=409384&doc=blahcontent-1210912701391959-8&w=425]
and finally my purposefully vague version for my own company… this is what i can see myself doing to truly contribute all i have to give and more to the organization – feedback welcome!
[slideshare id=433580&doc=contentstrategy20080428v2-1211990807103929-9&w=425]