What marketing lessons can you learn from ‘the most iconic band in rock history’? We’ll find out from the authors of a new book that tackles that question head-on. David Meerman Scott (@DMScott) and Brian Halligan (@BHalligan) are our featured guests...
If there were one person on Earth I would want to discuss nonprofit issues, causes and how technology and social media can help, the answer would be easy: Beth Kanter. Thankfully, Beth has received numerous distinctions that back me up on this. From how to, to thought...
[Editor’s note: This post and podcast originally produced for Eastwick Communications here…] It always amazing to me how companies can have a ‘persona,’ seemly without even trying. That’s one of the many things that fascinates me about...
