Fair warning: Here I go on my quest to convince that analytic measurement and analysis is key to online business. And this time, I bring you a distinguished metrics veteran to make the case. Marshall Sponder is Founder of WebMetricsGuru.com, and an expert on why...
Anyone that knows me knows I love analytics. Metrics and their analysis is an area that, I believe, has yet to see it’s day. If it had, I think we’d hear far fewer questions about ROI (Return on Investment). That’s my take, but what’s that of...
I have a double-hitter on The A-List for you this week, starting with someone once named Sexiest Geek. It’s none other than Miz Veronica Belmont who joins the program to talk tech, gadgets, games and I’ll ask where she’d like to see all this acclaim...
What does gourmet cooking have to do with social media measurement? More than you might think. On this edition of The A-List with Jennifer Lindsay, I speak with Radian6 CEO Marcel LeBrun. With ROI, engagement and influence at the center of questions (and answers)...
Sometimes you come across a new service that holds the promise of what social networking is supposed to be. That’s what happened when came across wissr and subsequently spoke with its founder and CEO, Venkat Gopi. Pronounced ‘wiser,’ wissr aims to be...