Social Media For Business: It's More Than B2C

So, as you know from my post last week, I attended a fab Social Media Club event. It was fab in every except that I was left a little annoyed. I guess I’ve allowed this to fester into a full-blown annoyance.   Everyone seems to use media examples to discuss...

Why I'm Obsessed With Email Marketing

Lately I have been obsessed thinking about how PR can add value to email marketers. I know it may seem strange, but traditional definitions around PR are in flux – why wouldn’t we want to include this powerful marketing discipline into our strategic and...

Who Owns Social Media?

I love the line from “Ocean’s Thirteen” when Roman tells Danny and Rusty that they’re “Analog players in a digital world.” I think about it a lot as it relates to the subject of the ‘digital divide’ – how everyday...