This is a guest blog post from Richard Binhammer is the Senior Manager, Corporate Affairs at Dell. Richard might be best-known simply by his Twitter handle, @RICHARDatDELL. Some of my A-List podcast guests described Dell’s early efforts to deal with the advent of...
It’s the case study everyone points to – Dell. Some of my A-List guests described Dell’s early efforts to deal with the advent of social media discourse as ‘ignoring it,’ while still others said they had their ‘head in buried in the...