While businesses have a general understanding of the value of big data analytics for insights, it can be trickier for marketers to explain the various ways social analytics reporting can benefit the bottom line. I tend to describe the business value as...
Everyone wants good content. But not many people can define and agree on what good content really is.“Good” is a subjective term; without the relevant customer data directing your content efforts, chances are you are aiming blindly in the content game and failing...
The judgement bear is back from hibernation. Google Panda, Google’s content quality filter, is changing the digital race for site traffic once again. It may be a modest slice from previous Panda roll-outs, but enough for many businesses to feel a hit. Here is...
