What does gourmet cooking have to do with social media measurement? More than you might think. On this edition of The A-List with Jennifer Lindsay, I speak with Radian6 CEO Marcel LeBrun. With ROI, engagement and influence at the center of questions (and answers)...
Lately I have been obsessed thinking about how PR can add value to email marketers. I know it may seem strange, but traditional definitions around PR are in flux – why wouldn’t we want to include this powerful marketing discipline into our strategic and...
