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Live Podcast: Featured Guest Susan Tenby, TechSoup Global

She’s a Second Life expert, non-profit help/savior and she’s our guest today my BlogTalkRadio program for my company, Eastwick Communications – Susan Tenby, Senior Manager, Online Community Development, TechSoup Global. I broadcast our hour-long chat...

Video: Digital Marketing Techniques for Non-Profits

Charlene Li, founder of the Altimeter Group and co-author of Groundswell, outlines what the panel will discuss: social media strategies, best practices, and how a non-profit should start to utilize social media to benefit their organization. The panel includes...

Why I'm Obsessed With Email Marketing

Lately I have been obsessed thinking about how PR can add value to email marketers. I know it may seem strange, but traditional definitions around PR are in flux – why wouldn’t we want to include this powerful marketing discipline into our strategic and...

Who Owns Social Media?

I love the line from “Ocean’s Thirteen” when Roman tells Danny and Rusty that they’re “Analog players in a digital world.” I think about it a lot as it relates to the subject of the ‘digital divide’ – how everyday...

Uber Twitterers ('Cause They Tweet THAT Good)

The always brill Sam Whitmore sent the following out in his mediasurvey.com email today, an update on his list earlier this year of “influential” Twitter users. The names range from ‘of course’ to ‘bizarre.’ E.g. Peter Shankman,...