If 2015 was the year of content marketing, 2016 will be the year of “less is more” content personalization. While ‘Content is King’ will continue to ring true in the new year, I predict we will see savvy digital marketers focus more on the value of data-driven content...
Everyone wants good content. But not many people can define and agree on what good content really is.“Good” is a subjective term; without the relevant customer data directing your content efforts, chances are you are aiming blindly in the content game and failing...
We anticipated mobile would become the primary screen for marketing someday. Well, that someday is today. Here are three telltale signs of this immense shift and ways in which marketers should consider rethinking, adapting and growing to meet the demands of the...
Online surfing offers a wealth of information which is readily available at one’s fingertips. But in the case of children, the web can just as easily become a dangerous space. There are various laws in the U.S. to help protect children online, though whether the...
The judgement bear is back from hibernation. Google Panda, Google’s content quality filter, is changing the digital race for site traffic once again. It may be a modest slice from previous Panda roll-outs, but enough for many businesses to feel a hit. Here is...
