If 2015 was the year of content marketing, 2016 will be the year of “less is more” content personalization. While ‘Content is King’ will continue to ring true in the new year, I predict we will see savvy digital marketers focus more on the value of data-driven content...
Everyone wants good content. But not many people can define and agree on what good content really is.“Good” is a subjective term; without the relevant customer data directing your content efforts, chances are you are aiming blindly in the content game and failing...
We anticipated mobile would become the primary screen for marketing someday. Well, that someday is today. Here are three telltale signs of this immense shift and ways in which marketers should consider rethinking, adapting and growing to meet the demands of the...
