While businesses have a general understanding of the value of big data analytics for insights, it can be trickier for marketers to explain the various ways social analytics reporting can benefit the bottom line. I tend to describe the business value as...
If 2015 was the year of content marketing, 2016 will be the year of “less is more” content personalization. While ‘Content is King’ will continue to ring true in the new year, I predict we will see savvy digital marketers focus more on the value of data-driven content...
