Full disclosure: I worked in local and network TV news for more than a decade. I’m told that makes me a ‘veteran’ journalist. I’ve been lucky to have worked mostly on the frontier of the industry; I was the only ‘cyberjournalist’...
Lately I have been obsessed thinking about how PR can add value to email marketers. I know it may seem strange, but traditional definitions around PR are in flux – why wouldn’t we want to include this powerful marketing discipline into our strategic and...
And i’m not the only one who thinks so! good nuts and bolts presentation here on why the function is so damn important: excellent companion presentation from Erika Hall at Web 2.0 Expo: i am a better writer than this person (if i do say so myself), but she gets...
