Jeremiah Owyang, the well-known and whip-smart “Web Strategist,” has left his post as Forrester analyst to join Charlene Li and Ray Wang as a partner at the Altimeter Group, a consulting firm that helps big companies figure out how to use new technologies....
Full disclosure: I worked in local and network TV news for more than a decade. I’m told that makes me a ‘veteran’ journalist. I’ve been lucky to have worked mostly on the frontier of the industry; I was the only ‘cyberjournalist’...
Lately I have been obsessed thinking about how PR can add value to email marketers. I know it may seem strange, but traditional definitions around PR are in flux – why wouldn’t we want to include this powerful marketing discipline into our strategic and...