Live Podcast: Featured Guest Carmen Scheidel, mediabistro

[Editor’s note: This post and podcast originally produced for Eastwick Communications here…] Back in the days when I was a Columbia Journalism student, everyone used one exalted resource for one reason or another – mediabistro. In a way,...

Live Podcast: Featured Guest Spencer Christian, ABC7

It’s interesting how life comes full-circle sometimes. I remember fondly, joining the ranks at ABC7 in San Francisco – my first big step into the ‘big leagues’ as it were and at almost the same time, Spencer Christian left Good Morning America...

Video: Digital Marketing Techniques for Non-Profits

Charlene Li, founder of the Altimeter Group and co-author of Groundswell, outlines what the panel will discuss: social media strategies, best practices, and how a non-profit should start to utilize social media to benefit their organization. The panel includes...