Important point from a post today from Social Media Club:

Next up was Daniel Riveong, from e-Storm who was sharing more tactically focused case studies.  Daniel was also sharing some examples of missed opportunities, where great social media marketing was missing the SEO elements that would have made it even more succesful on many different levels.  It’s a very compelling case as to why SEO should have a prominent seat at the social media strategy table.Social Media and SEO: January 2009 SMC SF/SV Meeting, Jan 2009

You should read the whole article.