[Editor’s note: This post and podcast originally produced for Eastwick Communications here…]
Mark Evans, President, SFAMA
Today our guest is Mark Evans, President of the San Francisco American Marketing Association (SFAMA) and Managing Director of Bancroft Research Group.
The SFAMA has been around since before the Golden Gate Bridge was built and are at a critical juncture in bringing a fresh, “open source” approach to the organization, creating partnerships and events that they might not have considered a year ago.
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More about Mark from his own biography:
For executives and investors, managers of Fortune 500 companies and other clients requiring expert assistance with competitive research in the financial services and high-tech industries, Mark Evans brings a wealth of experience.
For more than 10 years, he has earned a reputation for providing skilled and practical guidance as a market researcher and analyst, consultant, and entrepreneur.
Mark is the founder and principal of Bancroft Research Group, a market intelligence firm. Bancroft was founded in 2005 to help executives and business teams manage information-overload through the delivery of customized market intelligence reports (Dossiers), a monthly brief that keeps a client on top of the information they need-to-know that they don’t have time-to-know. e.g., competitive, industry, media landscapes.
He is also currently serving as President of the San Francisco American Marketing Association.
Mark is also a member of Palo Alto’s VC Taskforce sponsorship committee.
Prior to starting his own research firm, Mark was director of sales and business analysis for the consulting firm, Business Design Corp.(BDC), specializing in developing and implementing new growth strategies for both BDC and its clients.
Specialties:
Building and maintaining business relationships, connecting people, competitive and market intelligence, vendor/supplier research, program management, and identifying new market opportunities.
