The A-List is back and better than ever!
After a rather long winter’s nap – following our coverage of LeWeb conference – we return with Dave Morgan, CEO of Simulmedia (dontcha just love the name?).
The company, which launched in March last year, aimed to improve the impact of TV program promotions by lifting the effectiveness of their tune-in programming spots. But how, especially in an increasingly on-demand world?
We’ll ask Dave, whose imense success includes developing and selling TACODA and Real Media. Listen to the archive here:
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[Click here to listen if player above does not appear]
Learn more about Dave from his bio:
Dave is a serial entrepreneur. He was the founder, CEO and Chairman of both TACODA, Inc., an online advertising company that pioneered behavioral online marketing in 2001 and was acquired by AOL in September 2007 for $275 million, and Real Media, Inc., one of the world’s first ad serving and online ad network companies and a predecessor to 24/7 Real Media (TFSM), which was later sold to WPP for $649 million. Most recently, Dave served as Executive Vice President, Global Advertising Strategy, at AOL, a Time Warner Company (TWX).
Morgan received a B.A. in Political Science from The Pennsylvania State University and a J.D. from the Dickinson School of Law. He lives in Manhattan with his wife, writer Lorea Canales, and their two girls.
To Follow Dave on Twitter, click here.