[Editor’s note: This post and podcast originally produced for Eastwick Communications here…]
Augie Ray
When social media is what you do for a living, it’s not often when you see a blog post that makes you think or explores a converse point-of-view. Augie Ray wrote one this week on Experience: The Blog that made me do just that.
The post is called, Can Influencers be a Bad Influence? and brought up some points salient to our discussions on our weekly podcast, Break through the Noise, including:
The right influencers enlisted for the right reason can yield extraordinary benefits, but influencers can be a bad influence if they are not carefully identified or if their impact is permitted to exceed their knowledge, vision, and capabilities. The world of entertainment provides two cautionary tales about the importance of identifying both who are influencers and what they will be permitted to influence.
And so Augie became our guest on today’s show.
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[Check here to listen if the player above does not appear]
I have long loved this blog and it’s exciting to hear what Augie has to say.
Augie’s biography:
I am an Experiential, Interactive, and Social Media marketing professional with over 14 years’ experience with strategy and execution of successful digital marketing programs. Currently, I lead a team dedicated to cutting-edge marketing solutions for Fortune 500 clients. I’m proud of the thought leadership we’ve brought to clients regarding evolving Social Media opportunities, as well as the profitable growth of my group from 18 to more than 45 professionals over the course of three years.
In 2008, I launched a blog at http://ExperienceTheBlog.com. I’ve been pleased with the attention my blog is receiving; it was recently named one of the 40 top blogs on the topic of Social Media in the United States and was selected as part of Alltop’s marketing blog list. I’ve also been speaking to groups about the implications of Social Media to marketing and business, including presentations for the Milwaukee Public Relations Society of America and Marquette University.
I love my career and the ways in which Online, Interactive and Social Media are changing the world. I enjoy helping clients and peers understand the opportunities (and challenges) presented by evolving marketing technology and relationship marketing concepts. I also enjoy working with technology, service, sales, strategy, and creative resources to deliver not just programs that work, but also positive collaborative working relationships.
