Live Podcast: David Meerman Scott and Brian Halligan, Authors of Marketing Lessons from the Grateful Dead

David Meerman Scott

David Meerman Scott’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules is now a modern business classic. Scott’s popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.

He is also the co-author (with Brian Halligan) of the hit book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History and wrote three other books including World Wide Rave.

His Web Ink Now blog is ranked by AdAge Power 150 as a top worldwide marketing blog.

He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.

David has lived and worked in New York, Tokyo, and Hong Kong. He currently lives in the Boston area.

Satisfied audiences include: Cisco, HP, Microsoft, The New York Islanders, NASDAQ Stock Market, the Government of Ontario, McKesson, U.S. Air Force, U.S. Marine Corps, SAP, Google, Digital River, Hill & Knowlton, Hanley Wood, Dow Jones, National Investor Relations Institute, Milken Institute Global Conference, America Credit Union Conference, TS2, Giant Screen Theater Association, Realtors® Conference, and many, many more…

Affiliations: Board of advisors of HubSpot, board of advisors of Eloqua, board of advisors VisibleGains, board of advisors of Newstex, advisory board of the Grateful Dead Archive at UC Santa Cruz, member of the digital media advisory board of HeadCount, board of directors of Nashaquisset, previous board of directors at NewsWatch (sold to Yahoo Japan) and Kadient (merged with Sant).

David writes for Huffington Post.

Many people ask me why I use my middle name in my professional endeavors. Well, it is certainly cool that the first-born son in my family going back many generations has Meerman as a middle name. Part of my family came from Dordrecht in the Netherlands and, you guessed it, Meerman is a Dutch name.

But the main reason I use Meerman is that there are so many David Scotts out there that it can be confusing which one of us you are communicating with. I run across other David Scotts often. Once, the Boston Red Sox sent me tickets that I hadn’t ordered – they had been intended for another David Scott. Alas, I felt compelled to return them.

Some of us are famous – one David Scott walked on the moon as commander of Apollo 15 another David Scott is a six-time Iron Man Triathlon Champion and another David Scott is an US Congressman. Certainly good company, but for clarity and search engine optimization purposes, I chose to become unique among my fellow David Scotts.

Learn more about Brian Halligan from his bio:

Brian Halligan

Brian Halligan is CEO & Co-Founder of HubSpot, a marketing software company he co-founded four years ago to help businesses transform the way they market their products by “getting found” on the Internet.

Since its founding, HubSpot has already accumulated over 2,900 customers.

He is the author of two books: Inbound Marketing: Get Found Using Google, Social Media, and Blogs, which is in its fourth printing and has been translated into 6 languages, and Marketing Lessons From the Grateful Dead, published in July 2010.

He is also an Entrepreneur-In-Residence at MIT.  In his spare time, he sits on a few boards of directors, follows his beloved Red Sox, goes to the gym, and is learning to play guitar.

Links:

• David Meerman Scott’s Wikipedia entry
• Check out David Meerman Scott’s blog Web Ink Now at www.webinknow.com
• Follow me on Twitter @DMScott
• David Halligan’s LinkedIn Profile
• David Halligan’s Facebook Profile
• Follow Brian on Twitter