Nielsen and comScore tell us from their stats that advertisers look at all of us through a generational lens.
Coming from more than a decade in the television industry – both on-air and digital – I have long been taught to use information we know about what appeals to members of each of the four living generation in the US.
I have brought those learnings to my work as a consultant, despite a lack of dialogue about this approach in social media and general marketing circles.
That changed when I presented Email For The Generations: Social tactics to trigger responses from the Greatest Generation, Baby Boomers, Generation X and Millennials effectively.
Take a look at my presentation, available for download on SlideShare, and let me know what you think!
