What marketing lessons can you learn from ‘the most iconic band in rock history’? We’ll find out from the authors of a new book that tackles that question head-on. David Meerman Scott (@DMScott) and Brian Halligan (@BHalligan) are our featured guests...
I am thrilled to be teaching Understanding Google Analytics, an online course, for mediabistro. The first classes begin July 29th. That course is ending soon, but you can now sign up for the next session that will begin on Thursday evenings beginning October 7th. Sign...
So how does one create one of the world’s leading media companies? Let’s ask one! Michael Tippett founded NowPublic, one of the largest media organizations in the world. He’s accomplished a great deal, but as international expert on emerging news...