What marketing lessons can you learn from ‘the most iconic band in rock history’? We’ll find out from the authors of a new book that tackles that question head-on. David Meerman Scott (@DMScott) and Brian Halligan (@BHalligan) are our featured guests...
I am thrilled to be teaching Understanding Google Analytics, an online course, for mediabistro. The first classes begin July 29th. That course is ending soon, but you can now sign up for the next session that will begin on Thursday evenings beginning October 7th. Sign...
So how does one create one of the world’s leading media companies? Let’s ask one! Michael Tippett founded NowPublic, one of the largest media organizations in the world. He’s accomplished a great deal, but as international expert on emerging news...
This is a guest blog post from Dominique Lahaix, CEO of eCairn. eCairn Inc. (@eCairn) is a privately held software technology company, founded in October 2006 that specializes in community and influencers marketing. Headquartered in Los Gatos, California, Dominique...
I had the good fortune to meet Marissa Louie of HeroEx as part of the process of becoming a panelist at next Thursday’s Social Media Marketing Conference in San Francisco (#SMMSF) and quickly came to like her smart, entrepreneurial spirit. If you...
It always amazes me. As the lead up to events such as Social Media Day, I get excited and want to share the event with more than just the community of bright minds that work in social media or related fields. No. I want to share it with the people I network with. Some...
