The judgement bear is back from hibernation. Google Panda, Google’s content quality filter, is changing the digital race for site traffic once again. It may be a modest slice from previous Panda roll-outs, but enough for many businesses to feel a hit. Here is...
Let’s admit it. Something digital ‘dies’ every now and then. Every other conference I attend looks like a gathering of fascinated mourners, contemplating the loss of one digital commodity or the other. Perhaps ‘dying’ is too strong an expression to be used for digital...
Things were rather simple when social media mostly meant Facebook and Twitter, and ‘digital marketing’ revolved around flashy banners, email marketing and Google Adwords. But that was our marketing past. With ever growing digital platforms and changing...
