Let’s admit it. Something digital ‘dies’ every now and then. Every other conference I attend looks like a gathering of fascinated mourners, contemplating the loss of one digital commodity or the other. Perhaps ‘dying’ is too strong an expression to be used for digital...
Things were rather simple when social media mostly meant Facebook and Twitter, and ‘digital marketing’ revolved around flashy banners, email marketing and Google Adwords. But that was our marketing past. With ever growing digital platforms and changing...
It’s almost impossible to find fault with Facebook’s Instant Articles from a reader’s perspective. Facebook’s new Instant Article platform presents us with a beautiful user experience, with interactive features such as auto-play videos that come alive as you scroll,...
