Reputation. It’s something people and brands work hard to build, are careful to protect, monitor and maintain. How do you know what people are saying about you in the online world? Enter the equally interesting and complex concept of reputation management and...
Anyone that knows me knows I love analytics. Metrics and their analysis is an area that, I believe, has yet to see it’s day. If it had, I think we’d hear far fewer questions about ROI (Return on Investment). That’s my take, but what’s that of...
Brands, big brands, personal brands, brand building, brand reputation… all things social media and networking can impact – for good or for bad. So what’s a person or organization with brand concerns to do? Ask Jeremy Thomas, Partner/Director of...
