Who are your key influencers? It’s a question everyone from marketers to the mainstream media have been wrestling with for years – perhaps decades – and now new technology is here to help put some science to the search. If you haven’t heard...
Guest post from Morley Winograd and Michael D. Hais, fellows of NDN and the New Policy Institute and co-authors of Millennial Makeover: MySpace, YouTube, and the Future of American Politics (Rutgers University Press: 2008), named one of the 10 favorite books by the...
It’s the case study everyone points to – Dell. Some of my A-List guests described Dell’s early efforts to deal with the advent of social media discourse as ‘ignoring it,’ while still others said they had their ‘head in buried in the...
