If 2015 was the year of content marketing, 2016 will be the year of “less is more” content personalization. While ‘Content is King’ will continue to ring true in the new year, I predict we will see savvy digital marketers focus more on the value of data-driven content...
For better or worse, the current media landscape has become increasingly fractured, and this can be overwhelming for newcomers to say the least. With the decline of print media, we have seen increasing pressure on journalists to cultivate ‘authentic’ online personas...
It’s almost impossible to find fault with Facebook’s Instant Articles from a reader’s perspective. Facebook’s new Instant Article platform presents us with a beautiful user experience, with interactive features such as auto-play videos that come alive as you scroll,...
We talk about it all the time, everyone, from Lady Gaga (@LadyGaga) to @Starbucks to news organizations (@NYTimes) are using Twitter to engage with fans, facilitate customer service, and distribute news. With Twitter now at 300 million users, your audience is there...
We’re excited to bring you an exclusive preview of Simon Mainwaring’s (@simonmainwaring) new book! It’s called, “We First: How Brands and Consumers Use Social Media to Build a Better World,” and available June 7, 2011. [watch...
Augie Ray (@augieray) first joined The A-List back in April 2009, before he became a Senior Forrester Research (@Forrester) Analyst, filling the shoes of Jeremiah Owyang (@jowyang), who left to become a partner at the Altimeter Group. Somewhat ironically, the very...
