What marketing lessons can you learn from ‘the most iconic band in rock history’? We’ll find out from the authors of a new book that tackles that question head-on. David Meerman Scott (@DMScott) and Brian Halligan (@BHalligan) are our featured guests...
Brian Solis is making quite a name for himself as more than the ‘father’ of PR 2.0, but as an author. Brian’s latest book is, arguably, his greatest. No matter the topic, he impresses the pros and informs the masses on social media engagement done...
Back in February we were lucky enough to have Altimeter Group’s founder Charlene Li on my program, The A-List [archive]. If you had a chance to listen to the program then, you heard Charlene discuss her then-upcoming book. And now the book is out – Open...
