Why I'm Obsessed With Email Marketing

Lately I have been obsessed thinking about how PR can add value to email marketers. I know it may seem strange, but traditional definitions around PR are in flux – why wouldn’t we want to include this powerful marketing discipline into our strategic and...

Let Your Creativity Sprout!

this brillz guy i work with, jason, has found this really cool little flash widget maker. Take a look at how it’s being used mainstream: [vodpod id=ExternalVideo.576937&w=425&h=350&fv=] more about "Sprout Builder Example", posted with...

Content Strategy – The Missing Link

And i’m not the only one who thinks so! good nuts and bolts presentation here on why the function is so damn important: excellent companion presentation from Erika Hall at Web 2.0 Expo: i am a better writer than this person (if i do say so myself), but she gets...

Dispatches From 2.0… The Web Is Well, Social

Day One – 23rd April 2008 My first day at the conference; and the first full day of Web 2.0 Expo. After syncing with Terre and seeing some familiar faces, I was off to my first talk of the day, Polite, Pertinent, and… Pretty: Designing for the New-wave of...