In our rapidly evolving digital planet, whatever does not become better, faster and smarter inevitably faces extinction. In the run for the survival of the fittest, everyone wants to save time, energy and money but at the same time it is equally important to reinvest...
You are in the process of setting up a small business that you aim to grow into a sizeable venture. You hire a new digital marketing agency to get you off to a flying start. So far so good. But before you rest all your hopes on the agency for a smooth lift off, there...
It’s almost impossible to find fault with Facebook’s Instant Articles from a reader’s perspective. Facebook’s new Instant Article platform presents us with a beautiful user experience, with interactive features such as auto-play videos that come alive as you scroll,...
The sharing economy has been described as a ‘decentralization of wealth and power’, with the rise of the likes of AirBnB, Uber and Lyft driving the growth of a new disruptive economic model based on the idea of access over ownership. It has facilitated the rise of the...
As a professor in San Francisco State University’s Social Media Certificate program, my students ask me constantly for book recommendations. Lately, it’s become clearer and clearer that everyone – not just my students – are looking for...
