Everyone wants good content. But not many people can define and agree on what good content really is.“Good” is a subjective term; without the relevant customer data directing your content efforts, chances are you are aiming blindly in the content game and failing...
For better or worse, the current media landscape has become increasingly fractured, and this can be overwhelming for newcomers to say the least. With the decline of print media, we have seen increasing pressure on journalists to cultivate ‘authentic’ online personas...
When Google announced the smarter version of Google Now called Now On Tap in a company event this year, it was only a matter of weeks that Apple followed with updates on Siri. Soon Microsoft followed with upgrades in Cortana. The common ground for the fierce...
How can a couple of hundred dollars worth of a band strapped to your wrist make you fit? Well, mine helped me lose over 100 lbs. without surgery. But even that hasn’t made me a complete fan yet. For me, it wasn’t the tracker alone that did it but guidance,...
We anticipated mobile would become the primary screen for marketing someday. Well, that someday is today. Here are three telltale signs of this immense shift and ways in which marketers should consider rethinking, adapting and growing to meet the demands of the...
